Pointclear

FEBRUARY 2, 2011

Social media = Lots of room for improvement. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe. Why is that?

Trends 180

Trends B2B Social Media Marketing 180

Factor 8

AUGUST 8, 2019

That means these folks need more product training, more business acumen training, social media, and more robust sales skills. (We We like Vengreso and Sales for Life for social media skills). Account Managers require similar skills but are likely not selling/managing a software product. Won the business? Congratulations.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

DiscoverOrg Sales

AUGUST 24, 2017

While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

B2B 186

B2B B2C Buyer Persona Social Media 186