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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Sales reviewed each lead and turned it into a sales-qualified lead, subsequently adding the lead into their pipeline commitment. Three months after implementing the Revenue Delivery System, sales converted 54% of marketing leads to sales qualified leads, meaning they believed the lead was good enough to put in their pipeline.

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PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

That source of truth is a great tool for achieving transparency in Salesforce. We build pipeline and velocity through our sequences and sales engagement tool, as well as signals for our team, to make sure that we’re on track. After ADP, I got into the CRM space through companies like Vantive (bought by PeopleSoft).

Oracle 102
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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. The tools, training, and coaching that she provides helps the reps grow and achieve the next level of sales success.