The Golden Nugget vs the Mother Lode: How to get your message to stick (Shine)
SBI
MAY 15, 2012
You stand before your prospects fully armored, battle-ready, and poised for a stunning and mind-numbing display of the vast and all-embracing array of your knowledge. My point here, if I still have at least your valued attention, is that your prospects won’t know what to remember most, unless you tell them.
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