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An Open Letter to Social Sellers Everywhere

Tony Hughes

Jill Konrath is a sage when it comes to cataloguing multi-faceted strategies to penetrate new accounts whilst selling to big companies. Challenger Selling has been misinterpreted as hubris toward the powerful which will just get you delegated down to who you sound like: a transactional telemarketer.

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Building Client Trust in a Virtual World

No More Cold Calling

Dawn Westerberg , senior channel marketing manager at Sage Intacct, put it to me this way, “We need to be deserving of a customer’s trust. It’s becoming as intrusive as telemarketing.”. In an era of economic instability and wrecked public faith in business, trust is no longer the default starting point for skeptical consumers.