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Why avoiding Story Context derails Sales Decision Making

Babette Ten Haken

Unfortunately, when salespeople bring in engineers and other experts towards the end of the sales cycle, undiscovered elements of story context are, well, discovered. At “that” final meeting, when the sale is assumed, but not yet closed. When closing the sale is the goal, projects are over-promised and under-specified.

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Why Your Business Cases fall short of telling the entire Story

Babette Ten Haken

Then, these technical and engineering stakeholders update, upgrade and maintain software infrastructure and intelligent machine interfaces. In my Storytelling for STEM Professionals and Left Brain Thinkers workshops, we break down communication barriers between functional silos. Do you know who they are? Find out more right here.