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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Two words: influencer marketing. Influencer marketing is taking off and for good reason. However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. Why is the brand-influencer relationship so important in 2020? Connect with the right influencers.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

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How Does Weather Affect Small Businesses?

Smooth Sale

While the weather can influence ice vending sales in many ways , things like heavy rainfall could discourage people from venturing outside, resulting in fewer customers during that time. Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points.

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Colors to Make Your Marketing Pop

Pipeliner

It appeals to people both aesthetically and psychologically and has been proven to influence customers’ buying decisions. Red- Initiates strong and positive emotions, like excitement, love and energy. Hence, you might see yellow used on signs advertising grand openings and big sales. The Psychology of Selling.

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The Seven Secrets Of Selling To Women

Bernadette McClelland

“Bruce Barton, the father of modern advertising, suggests we apply the Bible suggestion to ‘agree with our adversary, early’ Now actually this is a feminine trick. If there is no respect (and it is an energy we can feel), then we won’t forgive or even forget! Agree With Them. and baby boomers!) Infuriate Her.

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Capitalizing on the Digital Customer Experience

Cincom Smart Selling

While the notion of the “customer experience” is not new, the energy and action that businesses are starting to devote to the digital aspects has reached new levels in the wake of the COVID-19 pandemic and “shelter-in-place” mandates. The Imperative. channel partners).

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From Salesperson to Sales Leader

Pipeliner

Matt suggested that leaders should also strive for consistency in their own actions and energy, but acknowledged that leadership consistency may look different from sales consistency. The Power of Beliefs Matt talked about the power of our beliefs and how they can influence our experiences.

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