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Our Customers’ Stories

Partners in Excellence

A key element is content from our customers. It’s usually case studies about how fantastic our products are. Usually we see them sprinkled through web sites, a picture of a customer or a company logo, with a pithy comment about how wonderful our company is, or how great our solutions are.

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Your “How We’re Different From Our Competitors” Story

The Sales Hunter

Today I’m excited to share a guest post from Paul Smith, author Sell with a Story. One of the most important stories a salesperson can tell is a “How We’re Different From Our Competitors” story.

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Our Customers’ Stories

Partners in Excellence

Stories are important. Stories provide contexts to teach our customers and help them learn. They provide a basis for helping our customers understand how we might help them. They help customer learn through understanding the stories of people and organizations who have faced similar issues.

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When Our Customers tell Overstated Stories and We believe Them

Babette Ten Haken

Current and potential customers can tell us overstated stories. To attract our attention, negotiate business with us. At this point, we accept their overstated stories as completely truthful. We give them the benefit of our having absolutely no doubt about what they tell us. They may tell us overstated stories.

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The Essential Guide to Selling by Telling Your Touchstone Story

In our fast-paced, digital world sometimes the best way to stand out in sales is to slow down and connect. When you develop a personal Touchstone Story to share, you can leave formulaic scripts behind, meet potential customers where they are and relate to their pain points by sharing your own.

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Our Funniest Sales Stories

Anthony Cole Training

So, I was talking to my sister-in-law, Jeni, and she was telling us a story about when she went to Macy’s department store and a cicada flew up her skirt. Our objective with these videos, these short videos, is to help keep your sales mind fresh with sales ideas, thoughts and stories. That’s the story. So, here’s mine….

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How We Built Highspot: Stories from Our Founders

Highspot

While working at Microsoft, Robert Wahbe, our CEO; Oliver Sharp, our Chief Solution Architect; and David Wortendyke, our Chief Product Officer, uncovered an urgent need for technology that could empower customer-facing teams to do their best work – and make the most of every buyer interaction. So they set out to build it.