Force Management

JANUARY 4, 2024

We enjoyed hosting conversations with some truly transformative leaders, from sales executives at "Unicorn" tech companies to founders of inspiring charitable organizations. Today, we're sharing our top 10 most-listened podcasts of the year. Today, we're sharing our top 10 most-listened podcasts of the year.

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Hiring Decision Maker Revenue LinkedIn 125

John Barrows

AUGUST 13, 2021

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. This episode is especially important for the mid-tier 50% of reps that want to further their sales career. Subscribe on Spotify.

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Social Media Intent LinkedIn Media 163

Alice Heiman

OCTOBER 4, 2023

In the age where traditional sales tactics seem obsolete, CEOs and founders are shifting to innovative strategies. Lloyed Lobo, co-founder of Boast, accentuates the importance of community-led growth. Lloyed divides community-led growth into four stages: audience, community, movement, and cult.

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Ideal Customer Profile Hiring Lead Rank Engineering 91

Alice Heiman

DECEMBER 12, 2023

Have you ever wondered why, despite having amazing products, customers still struggle to understand your company’s value? April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. 42:45] Leveraging product knowledge to identify unique value propositions. [44:59]

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Siebel Positioning Banking SAP 103

John Barrows

AUGUST 20, 2021

Following up on last week’s episode (211) on product-led growth, Kris Rudeegaap joins John this week to talk about product-led growth changing the industry and the structure of sales organizations. The post Podcast 212: Kris Rudeegraap on The New Path of the SDR appeared first on JB Sales.

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Direct Mail Social Media Trends Follow-up 158

G2Crowd - Sales Blog

OCTOBER 26, 2023

For B2B SaaS businesses, selecting an appropriate growth tactic, or more accurately, the right distribution model, is vital for the product's growth and success. Two strategies have emerged as dominant front-runners: Product-led Growth (PLG) and the increasingly prevalent Product-led Sales (PLS).

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Distribution B2B Strategy Sales 59

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP.

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Ideal Customer Profile Account Based Marketing SAP Hotels 83

Partners in Excellence

APRIL 22, 2021

I wrote about Product Led Growth. It’s not a new strategy, we’ve seen it so often in the past, companies with Hot Products focused just on fulfilling customer demand. In past decades we’ve seen both the pros and cons of product led business models. What if we changed our point of view?

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Ideal Customer Profile Face-to-face Strategy Competition 135

Sales Hacker

JANUARY 30, 2024

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

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Oracle Microsoft Advertising Advertising 79

Sales Hacker

SEPTEMBER 26, 2022

In Product-Led-Growth (PLG) circles, outbound has a spotty reputation. PLG companies focus on getting customers through the door by having a product they can’t live without — and using it before ever paying. Outbound is becoming part of the normal progression of growth at product-led companies.

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Outbound Ideal Customer Profile Company Lead Rank 82

Force Management

JANUARY 11, 2022

Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. What do successful sales leaders prioritize to align their sales organizations accordingly? While PLG solutions can propel organizations forward efficiently, this approach also brings specific and complex challenges of its own.

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Hubspot Sales

MARCH 4, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1. 5 Pieces of Advice All Sales Leaders Need to Know in 2024 1.

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Lead Rank Construction Hubspot Lead Scoring 103

Bernadette McClelland

JULY 5, 2022

We have had a setback already and are now committing to adopt a weed strategy in a new environment – focussing on resilient improv , brutal urgency and activity led emotions.” An inside was an array of ‘value’ that told me more about the sender than anything else might have. I wrote: .

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Guarantee Strategy Journal Lead Rank 369

Hubspot Sales

MARCH 25, 2024

Dan led growth at Codecademy from $10m to $50m ARR. He’s now sharing battle-tested growth wisdom at Subscription Index. If you look at a list of the “fastest” growing SaaS companies, besides having a great product and great go-to-market skills, they’re usually B2B sales-led products.

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Force Management

FEBRUARY 2, 2022

Product-led growth (PLG) can propel emerging portfolio companies forward. Some of these companies scale that success and significantly reduce time-to-realization, while others face complex sales execution challenges that they aren’t able to overcome.

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Alice Heiman

MAY 4, 2023

Leading indicators, lagging indicators, qualitative data, and quantitative data might sound like boring topics for your sales meetings. explains the role that each one plays in achieving predictable revenue growth. Sales revenue is a lagging indicator of success. Quite the contrary, Michael Ingram of SalesOps.io

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Maximizer Revenue Scale How To 69

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively.

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Alice Heiman

NOVEMBER 15, 2022

My guest today on this episode of Sales Talk For CEOs is Karen Frame whose company Makeena, is on a mission to help people live healthier lives on a cleaner planet. She talks about the advantages of having a founder-led sales organization. Click to tweet. Everybody’s got a handheld kiosk in the palm of their hand.

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Hiring Cost per Acquisition Sage Real Estate 131

Alice Heiman

APRIL 2, 2024

On “Sales Talk for CEOs,” Alice Heiman was joined by Mark Fershteyn of Recapped, whose journey from sales struggles to CEO offers a roadmap for innovation in sales strategies. Embracing Adaptability and Process Reflecting on his early days in sales where he was struggling and almost got PIP’d.

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Scale Strategy Hiring Pivotal 62

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. High-growth firms are much more likely (26.2 percent vs. 16.6

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Face-to-face Sales Automation Scale CRM 130

Product Management University

NOVEMBER 16, 2022

Starting a new company and building it around a product led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales.

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Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

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LinkedIn Ideal Customer Profile Intent Signal Social Media 93

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. What is a Product Led Growth Model In B2B?

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Influencer B2B Incentives Incentive 52

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

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Media Company Distribution How To 71

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re taking the reins at their companies and driving explosive growth. They’re launching sales podcasts, YouTube channels and startups of their own. In no particular order, here are 35 leading women in sales you should be watching in 2023.

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Hiring Lead Rank Lead Scoring Enterprise 130

Close.io

AUGUST 30, 2019

Users expect meaningful experiences that “show and don’t tell,” with the products that they are going to buy. In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than sales-led?

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Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Crunchbase

JUNE 15, 2022

Why emerging unicorns should be on your radar: Emerging unicorns are private, high-growth companies valued between $500 million and $1 billion. In this edition of The Lead List, we’ll take a look at these high-growth startups and equip you with all the information you need to sell to them in June.

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Lead Rank Lead Scoring Company Sales Qualified Lead 98

Product Management University

NOVEMBER 8, 2021

Join John Mansour and Paul Heller for an insightful 30-minute podcast on product led growth and making the transition from a direct sales model. Podcast on Product Led Growth. Product Led Growth: Your Job Just Got Bigger or Changed Completely. Related Articles.

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Relationals Company Marketing Sales 52

Alice Heiman

DECEMBER 5, 2023

She always worked in a team to do sales but didn’t like the lack of transparency to the team members as the deal progressed. It allowed her to continue gathering information to shape the product. This keeps her close to her customers today, even though she has a sales team. There’s no team selling product like Prelay.”

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Scale Marketing Sports LinkedIn 107

Partners in Excellence

JUNE 1, 2022

The three “I’s” are critical to success and growth. What do they mean to sales and marketing? Why are they important to revenue generation functions, what should we be doing about them? First, let’s start with some definitions: An invention is a unique or novel device, method, composition or process.

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Hiring Maximizer Face-to-face Sales Methodology 124

Alice Heiman

DECEMBER 6, 2022

Jake Dunlap takes us from founding Skaled Consulting to his first successful sales hire. It’s great to be a founder led sales company but founder led services delivery is a problem. This was the first major hurdle that Jake encountered in his fledgling sales consulting business and a barrier to scaling.

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Alice Heiman

NOVEMBER 1, 2023

And I had two startups, as you mentioned, that were quite painful in the sense that I didn’t think I was very smart or very strategic in choosing the actual idea and choosing the product. She also hosts her own podcast called, Profit Led. But these aren’t things that you just know right off the bat.

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Webinar Metrics Real Estate Lead Rank LinkedIn 91

Partners in Excellence

DECEMBER 1, 2021

I read a lot of commentary from “experts” about PLG–Product Led Growth. Apparently, much of the “future of sales,” will be driven by PLG initiatives. I get why sales people revel in this. PLG is great for sales. What if our product area isn’t “hot?

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Revelation Hiring Incentives Incentive 118

BuzzBoard

APRIL 19, 2024

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

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Paid Content Advertising Advertising Ideal Customer Profile 52

Partners in Excellence

DECEMBER 14, 2023

Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. I never read procurement articles suggesting the death of sales. But then one thinks, even if this happens, who buys their products? There are all sorts of variations.

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Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? In a product led growth model, the product has to sell itself.

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Lead Rank Collateral Retention B2B 59

Crunchbase

JANUARY 24, 2022

Product-led growth (PLG), the process of putting the product at the center of the buying journey, has excellent benefits for organizations looking to easily set up their sales and product strategy. Buyers these days want to experiment with products and learn on their own. Not exactly.

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Scale Hubspot Lead Rank Engineering 98