Remove captive-product-pricing
article thumbnail

What Is Captive Product Pricing?

Hubspot Sales

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Film 90
article thumbnail

Stop Selling Like You’re In Stockholm

The Pipeline

So, how does this apply to sales? Why is it that salespeople continue to cling to their products despite every indication that it is minimizing their success? Rep after rep will tell you they sell solutions, just before they revert to talking about their product. Let’s look at these through a sales lens.

SME 299
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Optional Product Pricing?

Hubspot Sales

When we buy these optional items, they’re usually priced using a strategy called optional product pricing. Read on to learn more about optional product pricing, examples from companies you may be familiar with, and outline considerations for using the strategy. Optional Product Pricing vs. Captive Product Pricing.

article thumbnail

How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339
article thumbnail

The Most Revolutionary Concept in Market Analysis: Hypernomics (video)

Pipeliner

Unlocking the Potential of Hypernomics: A Chat with Doug Howarth As the host of Sales POP! Online Sales Magazine and Pipeline CRM, I recently had the pleasure of chatting with Doug Howarth , the founder of HyperEconomics Inc. Its application in market analysis and the game-changing impact it could have on sales success.

article thumbnail

Embracing Creativity: How Music Production Strategies Can Help Guide B2B Sales

Pipeliner

In the seemingly disparate fields of B2B sales and music production, one may find it challenging to uncover similarities. This article aims to uncover these shared principles, taking inspiration from the innovative practices of music production and exploring how these can guide and enhance your B2B sales strategies.

B2B 52
article thumbnail

4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Put the customer before the product. It means putting the customer at the center of every business decision, including product development and marketing. Ready to learn more? Keep reading! Need some inspiration?

B2C 209