Jeff Davis

MARCH 13, 2018

This laser focus on revenue ensures that everyone knows exactly where we are in hitting our revenue target and also know how their work directly impacts us achieving that goal. Some of the things we would cover would be: Customer Personas - who are we targeting and what business problem(s) are they struggling with? We are 98% to goal."

Top of Funnel 75

Top of Funnel Lead Rank Lead Gen Revenue 75

Emissary

JULY 1, 2022

There are many companies that offer a full stack of features covering all aspects of account-based marketing. Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Their native and engagement channel capabilities are very robust. TechTarget.

Account Based Marketing 52

Account Based Marketing Company Lead Rank Ideal Customer Profile 52

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Why are buyers getting harder to reach? Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance.

Marketing 40

Marketing Vendor ROI Survey 40