6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
For one thing, uncertain times mean tighter budgets and more decision makers. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Simply put, prospect theory deals with the psychology of decision making. Like it or not, even skeptics listen. No one wants to miss a deal, and, in sales, time counts.
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