2002 Demand Generation Examples Tools 
SBI Growth
FEBRUARY 18, 2013
We have seen a tremendous rise in the interest and use of buyer personas since 2002. For example, you know buyers today are more social savvy. To help you get started, I am providing a buyer persona assessment tool here based on the factors mentioned above.) Sometimes it is hard to make this understood.” However, let me ask.
The ROI Guy
MAY 4, 2006
Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Third party research and tools seem to help with the skepticism, as well as vendors providing the analysis in a collaborative and cooperative fashion. Why are buyers getting harder to reach?
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