SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. To help you get started, I am providing a buyer persona assessment tool here based on the factors mentioned above.) They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

AUGUST 31, 2012

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Validate Assumptions. You have been there before.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Third party research and tools seem to help with the skepticism, as well as vendors providing the analysis in a collaborative and cooperative fashion. Why are buyers getting harder to reach?

Marketing 40

Marketing Vendor ROI Survey 40