2003 Advertising Decision Maker Demand Generation 
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. However, most IT sales and marketing efforts are heavily focused on mid-level decision makers. 1] This is the greatest year-on-year increase in spending in five years.
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