The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. However, most IT sales and marketing efforts are heavily focused on mid-level decision makers. 1] This is the greatest year-on-year increase in spending in five years.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Discover critical information about your priority leads from business size, industry, location, and key decision makers. Lead Generation and Sales Prospecting Tools Apollo Turbo-charge your lead management process.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52