Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points.

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. percent of revenue, Hardware makers spending some 3.7 A recent IDG/CXO media survey indicated that business and IT executives where making most of the buying decisions - including defining requirements, specifying brands and ultimately approving the purchase. Technology Sales & Marketing - Party Like its 1999?