article thumbnail

Why it pays to get all tangled up with your customers

Selling Essentials RapidLearning Center

High vs. low switching costs If you’re selling highly differentiated and/or complex products, the switching costs for your existing customers are naturally high: For example, for someone buying an enterprise software solution, switching could mean costly downtime or lost data. Get involved in creating them. Burnham, T.

article thumbnail

Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

Brent explains decision maker confidence is the main barrier for B2B teams to close deals. 15:17] Let’s see if we can, in our case through software, put a framework around, okay, what are you trying to do? Why is that valuable?

B2B 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Recommendations For Post-Pandemic SaaS Sellers

Crunchbase

According to McKinsey , a survey found that more than 90 percent of B2B decision-makers expect the remote and digital model to stick around for the long run, and three out of four believe the new model is as effective or more so than before COVID-19. Optimize e-commerce .

B2C 56
article thumbnail

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

in 2006, with annual growth in software sales leading the way at 7.0%. For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. percent of their revenue on marketing, with software vendors spending the most, at 6.5

article thumbnail

The Evolution of the Modern Buyer’s Journey: Why Sales Needs to Care Now

SalesLoft

In the years before, I would sell massive deals to one decision-maker and then connect with the others. In 2013, the year I started Skaled , I was introduced to email tracking software. It didn’t feel much different than what we were doing in 2009 or even in 2003. You didn’t have as much information on the front end.

Scale 65
article thumbnail

Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Don’t make it more difficult than it already is.