GTM in the UK: What To Know About B2B Data Privacy Compliance
Zoominfo
JANUARY 12, 2023
If you’re operating in the UK or looking to expand into this territory, you need to understand three key privacy laws. For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” You must display your phone number when making a live direct marketing call and provide your company name.
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