Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? Search less. Close more.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

The ROI Guy

MAY 4, 2006

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. of spending on programs, a migration of more spending on people from a mix of 66% in 2004. 1] This is the greatest year-on-year increase in spending in five years.

Marketing 40

Marketing Vendor ROI Survey 40

LeadFuze

FEBRUARY 19, 2019

The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. Most of the initial account-based marketing hype originated from companies selling programmatic advertising technology. There are multiple “account-based” terms (account-based marketing, account-based sales, account-based advertising, etc.).

Account Based Marketing 55

Account Based Marketing Outbound Account B2B 55