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PODCAST 03: Creating a Revenue Model—Why Your CFO Isn’t the DRI

Sales Hacker

Why training is crucial to successful enablement. I was studying human paleontology, so the evolution of humans and other primates. Jess Hunt: 2004. Now at Wired, she founded and launched Back Channel. Why your CFO shouldn’t own the revenue model. Real world advice on how to successfully grow your company’s revenue.

Revenue 67
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. of spending on programs, a migration of more spending on people from a mix of 66% in 2004. 1] This is the greatest year-on-year increase in spending in five years.