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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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Activate Acquires Green Leads

Green Lead's B2B

He said, “My inside sales manager. Fast forward to 2004. 2018 Add IDLs (intent data leads). I recall being in his corner office, when in the middle of an engaging conversation a smart-looking, professionally-dressed young woman walked in and interrupted us for his signature. My phone rings and it’s Mike.

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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

HubSpot is currently hiring for numerous sales roles in its Cambridge headquarters. Panorama Education is a data analytics provider for K-12 school districts, seeking to improve education through comprehensive surveys and analytics. Still in its early growth stages, Panorama is hiring sales and outreach specialists. WordStream.

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