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How to Build Rapport With Customers (A Step-by-Step Guide)

Sales Hacker

This may mean the normal communication and sales cycle goes out the window. Just remember, you may actually start further down the sales cycle. It’s not a disappointment if you don’t get the sale right away, but you do want to be mindful of what the next steps will need to be to keep them interested. First call.

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Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

LeadFuze

The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. One of the fundamental tenants of an account-based approach is that Sales and Marketing should focus on entire accounts rather than individual leads. Now, ABM seeks to introduce a similar concept to sales. . How ABM Flipped the Funnel.