Keys to Successful Sales Negotiations
Understanding the Sales Force
JULY 31, 2012
Very often, the final stages of many sales cycles, especially those to large companies with procurement people, are negotiations. Schilling helped them win the 2004 World Series. He traded disgruntled all-star Nomar Garciaparra for Orlando Cabrera and Doug Mentkiewicz, both of whom helped them win the 2004 World Series.
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