Marketing vs. Sales: Their Major Difference and How They Work Together
Tenfold
JULY 15, 2017
To return to the musical theater analogy, marketing involves the behind-the-scenes work, such as viral marketing, branding , relationship marketing, advertising, and direct mail campaigning. Sales involves the direct one-on-one meetings, the cold calls, and networking. They are the stagehands that embody the “Lights!
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