2005 Channels Demand Generation Trends 
The ROI Guy
MAY 6, 2010
. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#
The ROI Guy
MAY 4, 2006
A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. On average, IT firms invest 3.6
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Sales Hacker
OCTOBER 7, 2021
Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. In 2005 I co-founded Altify, a Dublin-based global SaaS business focusing on sales and sales best practices. Melissa Murillo. Deb Calvert. Katie Carty Tierney.
The ROI Guy
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
The ROI Guy
SEPTEMBER 17, 2010
Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
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