Increase Sales

JULY 14, 2015

Research from 2007 suggested it took three (3) cold call attempts to connect with a prospect. I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt. Use the Phone.

Real Estate 70

Real Estate Direct Mail Cold Calling Advertising 70

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Sales Hacker

FEBRUARY 11, 2019

DiscoverOrg, a best-in-class B2B contact database founded in 2007, acquired Zoominfo, another best-in-class B2B contact database which was founded in 2000, in early February. Direct mail has been working out well too, with no call to action in the mailer, but an outreach touch a week later. This is a little different, though.

Lead Rank 56

Lead Rank Top of Funnel Lead Scoring Face-to-face 56