COVID-19 accelerates expected B2B sales trends
Sales and Marketing Management
JUNE 22, 2020
Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling.
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