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Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

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Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. It was mid 2007. We didn’t know about enterprise sales. So we did it: we decided to go B2B and try the enterprise sales route. I still remember thinking “everybody says enterprise sales is so hard… this isn’t hard.

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Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

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No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” Zuora was founded in 2007 by K.V. Zuora has three customer types that need them: Software-as-a-Service (SaaS): These companies are obviously “born into subscription.”