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Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

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It was mid 2007. So we assumed that since they were paying for the software and the pilot their team would make sure to get maximum benefit from it and turn the pilot into a success. Organizational Churn. Enterprise sales can be a treacherous territory if you’re an inexperienced startup founder. From B2C to B2B. Awesomesauce!

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Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

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Zuora was founded in 2007 by K.V. Zuora has three customer types that need them: Software-as-a-Service (SaaS): These companies are obviously “born into subscription.” Reduce churn. Well if someone could make that math work, they’d be billionaires! Zuora is a hyper-growth company bucking this impatience trend.