Sales Training: Why You May be Struggling to Deliver
SBI
APRIL 6, 2021
The origins of sales training Chief Learning Officer (CLO), in an article from 2007 on the evolution of sales training , noted “When we look back at the early days of sales training, we begin to realize, as legendary sales trainer Zig Ziglar so aptly describes it, the purpose of sales training is to teach people how to persuade.
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