The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Basically, content marketing is the art of communicating with your customers and prospects without selling. For marketers, the news is good overall.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales? What is your best piece of career advice for women in sales?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

LeadFuze

AUGUST 5, 2021

Your source for sales strategy and social selling tips from a wide range of industry experts, scholars and sales staff. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Blogger Blurb: Practically a million sales pros and many others. The Sales Blog-Anthony Iannarino.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

AUGUST 4, 2010

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Forrester and IDC think Sales Enablement is a Big.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40