The ROI Guy

MARCH 17, 2010

This reverses the downward trend, where in 2009 spending dropped 8.3% In the IDC survey, respondents indicated that they plan to spend 3.5% more on marketing in 2010 when compared to last year. on average. The full report can be found at: [link] A synposis PPT can be found at: [link].

Sales Enablement 40

Sales Enablement Tools Marketing Advertising 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 22, 2010

In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Sales Hacker

OCTOBER 7, 2021

Sellers who strive to stay on top of market trends, understand their customers’ business and serve as true subject matter experts are of incredible value today. With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

LeadFuze

AUGUST 5, 2021

This huge blog site yields contributions on a massive list of topics including Sales, Marketing, Customer service, IT and Small Business. 3 Sales Trends to Watch in 2018. The Sales Blog-Anthony Iannarino. I have worked with B2B sales groups and executives since 1990. Richardson Sales Enablement.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

The ROI Guy

AUGUST 4, 2010

Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Latest Research.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40