Mereo
DECEMBER 21, 2023
JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.
The ROI Guy
SEPTEMBER 3, 2010
IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sales Enablement Ineffectiveness? So why are the sales enablement investments not paying off?
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The ROI Guy
MARCH 17, 2010
This reverses the downward trend, where in 2009 spending dropped 8.3% IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. In the IDC survey, respondents indicated that they plan to spend 3.5%
The ROI Guy
JANUARY 5, 2011
And this trend is not expected to end, even as the recovery takes hold. The Bottom Line Frugalnomics dictates a fundamental change in how solutions are sold, and how sales professionals engage with buyers, drive sales and win business. April 2009. How Do You Fight Frugalnomics?
Highspot
JUNE 4, 2019
Technology Leader in Burgeoning Sales Enablement Category Is More Than Doubling Across Key Business Metrics. SEATTLE, June 4, 2019 – Highspot , the highest customer-rated sales enablement platform , today announced it has secured $60 million in Series D funding. Defining Modern Sales Enablement.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.
The Ultimate Sales Executive Resource
FEBRUARY 8, 2010
I find this a valuable orientation to check whether the offerings of my practice are in line with market trends. Looking at the list of initiatives ranked in importance in the 2010 report and comparing it to the same list in the 2009 report, there are three trends catching my particular attention.
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