Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

The ROI Guy

NOVEMBER 29, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information, offers and “noise”, creating a condition often referred to as "marketing fatigue". However, research by IDC recognizes that although sales enablement investments are significant, the investments may not be delivering on promises.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

OCTOBER 7, 2021

She’s overseen the growth of LeadG2 through the pandemic, almost doubling the size of her team post-pandemic due to her strategic leadership, focus on client results, and finding new ways to help others sell smarter and faster through inbound marketing and sales enablement. What is one a-ha moment you’ve had in your sales career?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130