article thumbnail

No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

In 2009, Steve was brought in by its ownership group, Oncap. Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. Delivering customer satisfaction drives policy retention for carriers. Steve Grimshaw is the CEO of Caliber Collision Centers, based in Dallas, Texas.

Hiring 297
article thumbnail

The Beginner's Guide to Penetration Pricing

Hubspot Sales

This is an example of penetration pricing and the beginning of the end for Blockbuster. In 2009, the once-great video giant tried matching Redbox with its own $1/day rental program, but it was too late. So, what is penetration pricing exactly, and is it right for your business? What is penetration pricing?

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Passionate about coaching, career development and retention. Sarah is the CEO of multi award winning agency VerriBerri, which was founded in 2009.

Hiring 130