article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Most recently, she held a variety of executive roles at Sailthru from 2013-2020, ultimately becoming the company’s Chief Revenue Officer.

Hiring 130
article thumbnail

Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

I often encourage prospective clients to test and leverage inbound and direct mail before they invest in telemarketing. In these cases, the prospect and customer will likely be using online information to form an opinion about the client. Some are taking a more comprehensive approach using tools like Marketo and Eloqua.

article thumbnail

6 Small Town Sensibilities to Boost B2B Social Media Impact

The Sales Association

” According to one of the top salespeople at Eloqua, Jill Rowley, the line between “personal” and “business” social media is very transparent. Her prospects and clients would like to know who they are doing business with. These new people may be your next prospect, partner, or customer. Sales Jobs.