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Do You Need a Resource Dedicated to Nurturing Leads?

SBI Growth

We were discussing her goals & challenges heading into 2013. I asked Sue to walk me through how leads are handled today. She also realized she didn’t have a dedicated resource to nurture leads that aren’t sales ready. She equated phone or email prospecting to lead development. ROI came up. Think of that.

Lead Rank 288
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7 Steps to Build Your Lead Gen Machine

SBI Growth

Step #1 – Define Your Prospect Universe. Account segmentation involves: Defining the prospect universe - who is best fit to be your customer. User Prospect – Buyer(s) who will be using the solution. Technical Prospect – Buyer(s) involved in evaluating the solution (Purchasing, IT, etc.). Who is my ideal customer?

Lead Gen 306
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Power Opinions - BANT is BUNK … Revisited

Pointclear

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Think: lead nurturing. More buyers self-educate long before they contact a prospective seller.". I would add timing back to the list. Build on it."

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Myth Busters: The 9 Sales Myths You Don’t Want to Fall For

SBI

If we can understand how they are intertwined, we can provide better service to our prospects and customers during the decision process. This week, I took part in a webinar hosted by DocuSign to debunk some of 2013’s most prevalent myths. Myth #2: Digital Body Language is the Holy Grail for Lead Qualification.

Lead Rank 139
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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

From 2011 to 2013, he spent time in both the Arizona Diamondbacks and San Francisco Giants farm systems and had, as he put it, “a cup of coffee” at the AAA level. Not just one sales team, but a bunch of them: Sales Development: global inbound lead qualification. Today, Andrew oversees multiple sales teams at Square.

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Inside Sales Event Supports Art and Science of Selling

Score More Sales

Always be prospecting. Steve Richard of Vorsight discussed the prospect universe, showing a great chart with 28 million firms on it. Ralph Barsi of InsideView gave a great presentation 7 Sales Tips for Prospecting. Trish Bertuzzi moderated as we debated sales onboarding / training, lead qualification, and about closing deals.