The ROI Guy

MARCH 1, 2016

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments.

ROI 53

ROI Decision Maker Proposal Forecasting 53

Sales Hacker

NOVEMBER 10, 2020

I think that that’s kind of crazy to look at, but it was still relatively new, at least for an inside sales team. So the inflection point was 2014, 2015… 2014, we did 750,000 and S in ARR. They were enamored with our sales channel and our sales distribution. So yeah, it was fun.

Call-back 75

Call-back Scale Compensation Ideal Customer Profile 75

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Deb Calvert.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130