2014 Construction Incentives Marketing 
Sales and Marketing Management
AUGUST 20, 2020
In the book, they explain that two brothers from the finance world founded the International Well Building Institute and created a WELL certification process in 2014. The problem of split incentives. One challenge to increasing the focus on healthy commercial buildings is that of split incentives.
Sales Hacker
NOVEMBER 3, 2020
I would say that we come at the market with an entrepreneurial mindset because I am one. It started in a backyard in 2006; I invested when they had one location in 2014. So, my right-hand man who has been with me since 2014, is a rocket scientist from Princeton, EMBA from Kellogg. But yeah, so I’m a bad executer.
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