Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Philip Krim is a co-founder and CEO of Casper Sleep, the mattress firm started in 2014 as a purely online provider. The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” Companies that sell software-as-a-service (SaaS) are a good example.
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