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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. The plan going in must start with a clear set of goals and objectives. Author: John Staples.

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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.

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The Ultimate Guide to Sales Strategy

Hubspot Sales

Demand Generation. Inbound sales teams should lead with a tailored message to the buyer from their specific context or point-of-view rather than a generic elevator pitch. Objections. With an IPO in 2014, HubSpot is now valued at over $6.5 What are the biggest challenges to purchase? Closing techniques.

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Father?s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

DiscoverOrg Sales

Here’s the thing: Outbound lead and demand generation strategies WORK. DiscoverOrg came to this fork in the road in 2014. WEBINAR: C old-Call Objections: How to Overcome the Most Common Objections. And maybe most frightening: You have to take a risk and put your neck out. All of that makes us uncomfortable.

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Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

Zoominfo

Here’s the thing: Outbound lead and demand generation strategies WORK. DiscoverOrg came to this fork in the road in 2014. Related: How to Overcome Sales Objections & Close the Deal You have to work hard to keep all those weak thoughts out of your mind: It doesn’t work. All of that makes us uncomfortable. Guess what?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

– This is for your benefit so come prepared with your ideas or objectives for this relationship and define the timeframe. As important as it is to learn the sales skills required to prospect, demo, negotiate, overcome objectives, etc., Lean into objections. . – As your career evolves, so should these relationships.

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