Are Buyer Personas Sabotaging Your Sales?
Corporate Visions
NOVEMBER 7, 2019
These fictional characters usually have names, and they embody all the traits of your ideal prospects. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. In 2015, an average of 5.4 Here’s why. people needed to formally sign off on each purchasing decision.
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