Zoominfo
APRIL 20, 2022
In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. For example, if a prospect downloads a whitepaper and six months later sales runs an outbound motion to re-engage them — who gets the credit? Data from Forrester Research shows how rapidly marketing metrics are changing.
Partners in Excellence
OCTOBER 27, 2014
It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Demand Generation/Lead Gen/Content Marketing/Nurturing. I remember participating in a “Prospecting Scavenger Hunt” in 1985.
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Tony Hughes
OCTOBER 16, 2018
2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). In essence, how are you connected via your team by 2nd and 3rd degree to any client prospect.
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted.
Pointclear
AUGUST 18, 2015
Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Increased spending on lead generation. Invested in content generation. Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. Data quality.
Corporate Visions
NOVEMBER 7, 2019
These fictional characters usually have names, and they embody all the traits of your ideal prospects. Typical buyer personas include a character sheet full of your prospects’ demographics, challenges, goals, and KPIs. In 2015, an average of 5.4 Here’s why. people needed to formally sign off on each purchasing decision.
Pointclear
JULY 7, 2015
My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? That’s because they are not able to track the buying activity of 90% of their prospects. I am invisible to you. This is insanity.
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