9 Killer B2B Demand Generation Strategies To Fuel Your Marketing
Sales and Marketing Management
MAY 28, 2020
Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients. Demand generation enables you to make smart marketing decisions for your company.