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How B2B Buyers Search for Tech Solutions

Tenfold

There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.

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How to Generate Revenue with Interactive Content

Highspot

This is the key to its success, making it an invaluable strategy for marketers searching for ways to engage customers using digital channels. A study from Microsoft points out that the average attention span of consumers is about eight seconds. In this way, interactive content encourages engagement from the start.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Jennifer is a thought-leader and expert in growing sales, inside sales, renewals, channel sales, sales operations and marketing organizations. Melissa Murillo.

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