Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve
Sales Hacker
OCTOBER 31, 2018
At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. In short, it’s important that marketers stay on target.
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