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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. Before the boom, buyer personas were defined as researched and modeled representations of who buyers are, including their goals and how those goals drive their buying decisions. Invest in great content.

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How to Implement a Sales Process: The Complete Guide

Nutshell

Building a sales process gives your future sales efforts a much greater chance of success, but your work isn’t done until it’s part of your organization’s DNA. Missed the last installment of our sales process series? Click here to read How to Build a Sales Process. PART 1: How to automate a sales process in your CRM.

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The Ultimate Guide to Real Estate

Hubspot Sales

It’s important to understand the different types of real estate because the sale and purchase of property differ depending on its type. Answering questions of potential buyers. Guiding the negotiating of the sale price. Coordinating the sale and closing process. Listing and marketing the property. The Broker.

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

You know that a full sales pipeline is imperative for business growth. Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team. B2B lead generation is the process of identifying new prospects for your sales team to pursue. What is B2B lead generation?