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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. Before the boom, buyer personas were defined as researched and modeled representations of who buyers are, including their goals and how those goals drive their buying decisions. Invest in great content.

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How to Implement a Sales Process: The Complete Guide

Nutshell

In order to reap those benefits, you have to correctly implement your sales process within your CRM software and invest the proper resources to get your sales reps following it on a daily basis. Think about the traits of prospects who quickly say “no.” But what if your sales cycle is hitting speed-bumps near the end rather than the beginning?

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

Capterra is a review directory dedicated to software, making it the perfect choice for SaaS companies. Leads acquired through this channel are clearly searching for a software solution, making them highly qualified. A white paper from Cisco states that internet video traffic made up 69% of all global consumer internet traffic in 2017.

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The Ultimate Guide to Real Estate

Hubspot Sales

In the past decade or so, software and websites have amended the traditional real estate process. Historically, clients have found their listing agents through personal recommendations or a local advertisement in a newspaper or flyer. In most cases, defining a targeted buyer persona for marketing is the way to go.).