2017 Channels Construction Social Selling 
Circleback
JANUARY 30, 2018
2017 is finally over. However, this effort should be directed towards the right channels to reach the intended audience, maintaining the consistency of the message. Find out where your target audience hangs out (channels), and research their behavioral data to create an aligned user experience through all relevant channels.
Showpad
OCTOBER 14, 2019
Social Selling. Social media is usually thought of as a forum for business-to-consumer interactions, but it can be a powerful engine for business-to-business Sales as well. While it may be worth keeping outbound in the Marketing mix, prioritizing inbound channels could give your B2B Sales the fuel needed to grow.
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