article thumbnail

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. Nurturing is about talking to your prospective clients at every stage in the sales cycle. No Response.

article thumbnail

A CEO Mind-shift for Scaling Growth: An Interview with Henry Schuck

DiscoverOrg Sales

What started as a couple of college friends with an idea has grown over the years from 4 employees, to 20, to over 500 as of this writing – with revenue growth of over 50% from 2016 to 2017. If it fed the sales team for a day, or a week, or a month – great. Take our Sales Development team as another good example.

Scale 113
article thumbnail

Companies Must Care How Revenue is Earned

Pipeliner

If you’ve worked inside a sales organization for even a short time, you have probably experienced ethical dissonance. “If That’s how things work in sales. Don’t put all the blame on aggressive, amoral sales reps. The Volkswagen Group generated sales revenue of €202.5 The DM didn’t care because his boss didn’t care.

Revenue 66